Search Engine Optimisation and Pay-Per-Click Marketing in Yorkshire

Our professional SEO services will to stretch your reach and promote your business across the Yorkshire, United Kingdom and beyond. You may also be interested in our Web Copywriting service for simply conveying your message in a more clear and concise way.

SEO Services North Yorkshire

Our search engine optimisation services allow us to push your website to the highest possible position within the main search engine providers (Google, Yahoo & now Microsoft Bing).

Search Engine optimisation will include one or more of the following depending on your website and situation:

  • Business Goal Identification - We can help you clearly define your business goals. This forms the foundation for keyword identification.
  • Keyword Identification - Your keywords will be a combination of words which are relevant to your business goals or function and have as little competition as possible.
  • Key phrase placement - The placement and density of your keywords allow us to boost your rankings by telling the search engine robots that your site really is the most important source for your product or message. We can do this without diluting your design or message.
  • Sitemap production and submission - Most of the larger search engines now allow you to tell them the structure of your website based upon a sitemap. This is simply an XML file which lists all of your web pages and their importance.
  • White Hat Techniques - We avoid negative search engine association by only using white-hat techniques for search engine optimisation.
  • XHTML Standards Compliance - We make sure your website is fully XHTML compliant ensuring that search engine robots can read your website content. This is often overlooked by web designers.
  • HTML Tag Usage - We use tags that are often underused by web developers to tell the search engines which words in your content are most important. Tags such as strong and abbr are rarely used by most content authors
  • Domain Name Selection - The domain name you choose holds significant weight to search engine algorithms and so we can help advise on an appropriate one for your business.
  • Website Structure - The folder names and sub domains you use can make a significant difference to the search engine listings.

Pay-Per-Click and Paid Marketing

Organic rankings should always be the preferred choice as they are free however the reason they're called organic is because they have to grow

Quite often you need targeted traffic now and so we can help you set up and manage your PPC campaigns with any of the following:

  • Google Adwords - PPC product
  • Yahoo! Sponsored Search - PPC product
  • Microsoft Adcenter - PPC product
  • Google Adsense - Contextual placement PPC product featured on Google Partner Sites
  • Yahoo! Content Match - Contextual placement PPC product featured on sites such as Bebo.com
  • Microsoft Adcenter - Contextual placement PPC product featured on MSN Sites

Social Network & Viral Marketing

By using our Social Networking and Viral Marketing Services we can help you to succeed in marketing your product or message in a modern way by giving you the tools and help using sites such as Facebook, Twitter Myspace and Bebo.